Em nome de Jesus: análise do discurso do pastor Silas Malafaia no Youtube no período eleitoral de 2018

Abstract

This paper discusses the importance of Pastor Silas Malafaia's speech during the 2018 presidential election. Specifically how this speech helped elect the candidate Jair Bolsonaro. The religious leader has a YouTube channel where he created an opinionated board about politics and moral and religious issues. In this board, analyzed by this work, he discusses several controversial topics such as abortion, homosexuality, and corruption. In every opportunity, Malafaia uses his speech to praise candidate Bolsonaro and discredit the other competitors in the electoral race. With this information, the paper aims to analyze which words are most used by Silas Malafaia to build his narrative about the superiority of the candidate. There is also a brief discussion about the impact of the evangelical vote and the importance that this public has had over the years in elections. As Silas became Bolsonaro's electoral cable during the 2018 election race, the paper discusses how he uses his image, previously constructed as a Christian authority, to convert votes through opinionated and appealing videos.