Fatores que influenciam o nível de satisfação em compras on-line na opinião dos graduandos de Administração da Universidade Federal de Alagoas

Abstract

The technological dynamism and influence of the Internet on the routine of companies and customers, contributed to the formation of consumers more aware and engaged in the dynamics of consumption of goods and services. In this context, this research sought to analyze the level of satisfaction in online purchases of business students from the Federal University of Alagoas (UFAL). The research is quantitative in nature and has been classified as descriptive and bibliographic. Data collection was performed through a survey, based on a structured questionnaire, applied to the students of the UFAL administration course. The factors that most influence the purchases of UFAL administration undergraduates are: Payment system, trust, ease of use, quality of information and website/app design. And what influences the least is virtual hospitality. The research also showed that mobile commerce is a trend among undergraduates, and that a satisfactory post-purchase increases the possibility of repurchase and word-of-mouth marketing. It is concluded that, in general, most participants are satisfied with their shopping experiences in e-commerce.