Viés de enquadramento no setor público: evidências sobre a avaliação das informações de desempenho por parte dos servidores na Universidade Federal de Alagoas

Abstract

The framing bias is based on behavioral science and deals with cognitive deviations in the face of individuals rational choices. Thus, this study aims to analyze the influence of framing bias on the process of evaluating performance information by public servants at the Federal University of Alagoas (UFAL), seeking to identify how the presentation of information impacts institutional choices and strategies from the perspective of Prospect Theory. The research utilized an experimental design with the application of a questionnaire to verify if the servants exhibited framing bias when judging hypothetical scenarios with positive and negative valences. Through the analysis of the results, it was found that individuals, in general, showed greater susceptibility to framing bias, based on the certainty effect, especially in positive scenarios. Through this study, we sought to encourage academic discussion about the possibility of helping professionals avoid susceptibility to framing bias. In addition to encouraging civil servants to rethink their decision-making processes in public administration, taking into account the limited rationality of individuals and susceptibility to deviations in judgments decision-making.