Estudo de caso do planejamento estratégico do Conselho Regional de Engenharia e Agronomia (CREA) de Alagoas, edição 2021-2023

Abstract

The objective of the study is to interpret the achievement of the strategic planning of the Regional Engineering and Agronomy Council (CREA) of Alagoas, in the 2021-2023 edition. The theoretical framework is based on strategic planning and its tools. Regarding the methodology, in this qualitative study, the collection of secondary data uses the official document referring to CREA's 2021-23 strategic planning, as well as others included on its official website. As for primary data, collection took place through participant observation and informal conversations. For data interpretation, the method is the case study (CE), consistent with this objective given that it approximates the idea of experimental isolation and is used for program analysis and organizational planning. And for the study, of the interpretative type - guided by the questioning of “how” the strategic planning of CREA/AL has been executed, it is configured as a single EC. As a result, the case study revealed that there was a lack of measurement actions for the pre-established goals, reinforcing the extent to which they were or were not achieved and how these choices influence the CRA's overall performance. In this way, we sought to offer a vision that would assist in the measurement of actions arising from what was previously stated in strategic planning, contributing to a deeper understanding of the decision-making process and the strategic practices adopted by the organization in a cyclical manner.