Moda, sertão e estereótipo a construção do nordeste e doa nordestinoa no fashion film “lamento sertanejo”, da Revista Vogue

Abstract

The objective of this monograph is to make an enunciative-discursive and queer analysis of the fashion film “Lamento sertanejo”, from Vogue magazine, aiming to know how this video builds the Northeast and the northeastern people, in order to understand if there is a updating or resuming stereotypes or reading the region in a new way of thinking about it, seeing it and saying it. For this, we resort to Applied Linguistics (AL) and Queer Linguistics (LQ) as fields of study that, due to their lack of indiscipline (LA) and insurgency (LQ), are capable of providing a broader and more critical view of research. In linguistics and a theoretical-methodological contribution focused on the agency of knowledge from various areas of knowledge, such as linguistics itself, history, sociology, fashion, cinema and studies on gender and sexuality, through a path of reading defined by the bakhtinian perspective of enunciation and queer studies. From these perspectives, it is possible to interpret the fashion film “Lamento sertanejo” as an utterance, questioning which discursive genre the utterance belongs to, the vehicle of circulation of this genre, its social function, its macro social context, its immediate situation, the linguistic choices -semiotic-discursive used for its production, among other aspects, in addition to the construction of gender through the LQ bias. The results of this reading of Vogue magazine's fashion film point to the maintenance of stereotyped images and discourses about the Northeast, despite the attempt to adapt this region to the ideology of fashion, linked to the present, renewal and modernity. In addition, the queer reading points to a construction of gender focused on heteronormativity, heterosexuality and, therefore, the intelligible gender scheme. The research is justified by

building a dialogue between fashion and the sertão, contributing, through the enunciative- discursive and queer analysis of the fashion film “Lamento sertanejo”, to the questioning of

the stereotypical discourses about the Northeast region and the northeastern people and proposing, indirectly, other ways of seeing and saying the Northeast, without, however, inventing new “truths”. For the construction of this research route, I use authors such as Signorini (1998), Miotello (2005), Brait e Melo (2005), Cereja (2005), Moita Lopes (2006), Grillo (2006), Fabrício (2006), Souza e Andrade (2016), Bakhtin (2016), Albuquerque Júnior (1997; 2008; 2011; 2012; 2013; 2017; 2021), Leite (2006), Santos Filho (2012a; 2012b; 2016; 2020), Nascimento (2016), Beauharnais (2021), Alves, Aguiar e Araujo (2022), Costa (2022), Santos (2021), among others.