“Qual a sua desculpa” uma análise do discurso sobre o sucesso a partir de matérias jornalísticas

Abstract

This Course Completion Work analyzes the effects of meanings around the discourse on success produced by four journalistic articles published by UOL and G1 websites. From the postulates of Discourse Analysis, specifically Orlandi (1999, 2006, 2012), we aim to look at the conditions of production of this discourse and understand how journalistic articles intertwine thinking about discursive memory. For this, we will also use the notions of paraphrase and polysemy. We deduced, from the analyses, that the speech about success operates in society normalizing situations of extreme suffering of individuals that, in order to be able to enter higher education, they need to face. Through the analyses, it was possible to understand that the discourse produced by digital newspapers pointed to the idea of “effort” and “deserving” as a determinant to achieve success. Thus, this discourse legitimizes and naturalizes inequalities and the lack of effective actions on the part of political instances, making subjects exclusively responsible for their achievements (or lack thereof). For this, in addition to Orlandi, the research is based on the work developed by Ramires (2012), who discusses the meanings of success in the labor market.