Rota alternativa da moda: explorando a contribuição do brechó na economia circular

Abstract

The present work seeks to analyze whether thrift store consumers are influenced by sustainability and conscious consumption through the use of the circular economy, using as a basis a case study with a qualitative data approach. It seeks to analyze how conscious and sustainable consumption influences customers to buy at thrift stores, given that the rampant consumption of new goods has been causing major impacts on the environment, using the circular economy as a basis. The circular economy is a concept that associates economic development with the use of natural resources, based on more durable and recyclable manufacturing processes. This type of economy awakens a new way of using raw materials and energy, its main objective is to assist in the good environmental performance, making people use or buy consciously. From the data collected through interviews and analyzed research, it is concluded that the study reached its main objective, as it described in detail the benefits of the circular economy as a means of solving unrestrained consumption, and the benefits of thrift stores for sustainability and conscious consumption. The research problem was answered and discussed, and the research objectives were met, therefore, it is worth highlighting that conscious and sustainable consumption are the best options for reducing impacts on the environment, based on the use of the circular economy and the using pieces purchased from thrift stores.