Plano de negócio Ideal Frangos

Abstract

The present work aims to carry out a business plan in order to demonstrate the viability of the company operating in the retail sector through the commercialization of the sale of chicken meat, it also aims to know about the important variables for it, among other relevant information to the public. -target and the scenario in which it is inserted stands out as essential to guide its actions. The survey was carried out through the online platform provided by Google forms through a link sent via WhatsApp, where it was considered satisfactory with 171 responses, given the limitations of time and willingness of people to respond, meeting the proposed objective that was to know a little about their potential customers, being the age group that most responded was from 25 to 29 years old, with this, the largest audience reached was the female audience with a percentage of 70.3% where they make their purchases, this amount being considerably relevant for the ideal company chickens to explore the market of this target audience in which it is inserted and increase its sales numbers. Price and quality were also pointed out as determining factors for the purchase of chicken meat, with the most voted percentages with 69.5% and 52.6%, respectively, the company will need to have competitive prices to continue operating in the market. And finally, the WhatsApp application was voted by the majority as a good option for publicizing the company's offers, which is great since it has been exploring social networks. In view of the information in the plan, the company will need to look for more options from suppliers, so that it has where to buy products with more competitive prices so that the resale price is in line with market prices. With regard to competitors, the company may seek strategies to attract more customers, whether by creating promotional combos, intensifying and moving more social networks to expand the offers and products available, among others. The suppliers were found by searching for the best price, they have a delivery service which is not charged any delivery fee. In the scenario presented here, the financial information demonstrates that there is profitability for the goals established by the company, where the return on investment will occur in a few months. Finally, it is concluded that the small business practiced by the couple proves to be a good business and is likely to be successful. For this, the company will need to follow its strategies and is attentive to the prices of the products so that it can resell according to the prices practiced in the market without losing its focus indicated in the plan. Meeting the needs of its customers with competitive prices and quality products.