O uso de mídias sociais por revistas científicas da área da Ciência da Informação para ações de marketing digital

Abstract

The research aims to analyze the use of social media by Brazilian electronic scientific journals in the area of Information Science. To this end, the research is bibliographic, exploratory and descriptive in nature, anchored in a qualitative and quantitative methodological approach. The research universe is composed of journals classified in the Qualis in the area of Applied Social Sciences I, which counted 39 journals. The sample consists of six journals, delimited by those that use some type of social media for digital marketing actions (Facebook, Twitter, MySpace, LinkedIn, YouTube, Blogs). As a result, it is evident that the number of journals that use social media is tiny compared to the number of journals in the area of Information Science. The social media most used by the six journals identified are: Facebook and Twitter, which are among the most representative social media in Brazil. It is concluded that journals should use the media as allies to promote their information product, to retain and attract readers, authors and reviewers, which consequently expands the relationship network. Journals should be constantly connected, keeping their posts updated on social media, and also promoting their official homepage, among other issues.