Interatividade e construção referencial no perfil de Alice Pataxó no Instagram

Abstract

This work is anchored in the field of Brazilian Textual Linguistics and aims to contribute to the discussion on referencing and interactivity studies. Our main objective is to present the process of referential construction in digital native texts, and also to reflect on the influence of levels of interactivity on the process of referencing, in the construction of meanings around the referent "Indigenous", in the media Instagram. In the research, three specific objectives were determined: to understand how the referential construction process is configured, taking into account the technolinguistic factors in an online digital context; to analyse how the levels of interactivity are revealed in the Instagram media and how the referent “Indigenous” is categorized, considering its organization in groupings. The methodology used is qualitative and documentary research derived from the post of November 6, 2022, on the profile of indigenous activist @alice_pataxo, in the form of reels, with 499,000 views, 41,500 likes and 672 comments. Of these, 42 comments were selected based on a pre-analysis of the textual and semiotic elements present in the video, which covers 5 ways of not referring to indigenous peoples. The criteria for choosing the post were based on the number of repercussions, such as likes and comments, emojis, and also for emphasizing terms considered pejorative in relation to the physical characteristics and identity of indigenous people. For the theoretical basis, we used Cavalcante et al. (2022), to conceptualize textual referencing and text; Muniz-Lima (2022), regarding interaction studies in a digital context; and Cavalcante and Muniz-Lima (2021), to discuss referential construction in genre composites. The results show that the process of textual referencing is a complex negotiation of meanings around referents, considering the interlocutors as direct agents in this process, imbricated with social values in intersubjective relationships during interactions in the digital context, influenced by levels of interactivity such as the interference of the dialogical character, content control through likes and the presence of emojis in comments.