Serviço de referência e informação fora do contexto das bibliotecas: uma análise aplicada à rede social instagram

Abstract

It aims to identify how reference services can prove themselves as an efficient in nontraditional environments (social network Instagram) and how information professionals can use them as an academic and professional resource. Methodologically, it is characterized as an exploratory research with a qualitative approach. It continues using bibliographical research as a basis and uses principles of netnographic analysis for the study of the object. It presents as results the provision of the reference service in a specific profile of the social network Instagram, presenting engagement numbers and characteristics involved. Positively considers the potential of the theme and its application in nontraditional media.