Liberdade ou expressão: o impacto do discurso na comunicação

Abstract

This monograph addresses freedom of expression as a fundamental principle, highlighting its crucial role and support. The historical evolution of this right and its contemporary challenges are discussed, especially in the context of hate speech. The analysis highlights the relationship between the press and freedom of expression, emphasizing the crucial role of the media in disseminating this right, but also recognizing its potential to convey discriminatory speeches. The research delves into the effects of hate speech on society and journalism, highlighting the need to balance freedom of expression with responsibility in disseminating information. The study focuses on the case involving a marketing action by Burger King and Sikêra Júnior, a communicator whose controversial statements gained notoriety on social media. The public's reaction, the loss of sponsors and the legal implications resulting from his controversial speeches are investigated, considering the regulation of the journalistic profession and the Journalist's Code of Ethics as guiding instruments. The study seeks to shed light on the role of the media and journalists in shaping public opinion and promoting tolerance and diversity, underlining the relevance of approaching public discourse with responsibility and respect.