Utilização dos NFTs (non-fungible tokens) como ferramenta para assegurar o direito à propriedade intelectual para artistas do ecossistema de economia criativa

Abstract

Due to the COVID-19 pandemic, to survive, most small creative businesses had to reinvent themselves. During this period there was a rapid transition from physical to digital. These abrupt changes brought benefits such as access to new markets, greater dissemination and recognition for various artists, however, also came issues such as insecurity as protection, management and safe marketing of their intellectual creations in the digital environment. Thus, the present work aimed to study the Non-fungible Tokens (NFTs), in order to identify if this technological tool could be applied in the solution of the problems experienced by the artists of the Creative Economy Ecosystem. The study had 3 stages: applied research, ideation and construction of the technological solution and analysis of the feasibility of use and legal validity. After analyzing the results, it was possible to identify the percentage of articles published by area of interest, applicability and publications per year, being tokenization, commercialization and protection the main areas of application of NFTs. The knowledge resulted in a practical application, available for use by the artists themselves, aiming at the sustainability of the creative business.