Discutindo o e-commerce na agricultura família

Abstract

This work aims to present e-commerce in family farming in Brazil, exploring in academia the tools used for family farmers to access the digital market. The importance of studying family farming is linked to food sovereignty, as in short marketing circuits, production remains in local economies. The general objective is to carry out a bibliographical research on e-commerce studies in family farming in Brazil. The specific objectives are: (i) Conceptually discuss family farming. (ii). Describe the Short Marketing Circuits and (iii). Present the forms of e-commerce used in family farming. To develop the proposed general and specific objectives, a search was carried out on Google Scholar with the theme “e-commerce in family farming”. The research was carried out from February 2023 to April 2023. 23 academic works on the researched topic were found, including books, scientific journals, dissertations and monographs. The articles found are the most relevant within the time period. Ten were chosen because they were the most relevant to the discussion. Of these, ten are 3 book chapters, 4 scientific articles, 2 dissertations and 1 monograph. The conclusion reached was that family farming is already part of e-commerce because most farmers are organized in associations and cooperatives where they sell their products on digital platforms.