Plano de negócio: ImplanDent Clínica Odontológica

Abstract

The present work constitutes the realization of a business plan, in which it has the objective of highlighting the viability and the critical points for the implantation of a dental clinic in the neighborhood of Clima Bom, in Maceió - Al. for carrying out dental services, from a strategic management point of view, guiding the actions that will possibly be necessary to keep the business sustainable. In this way, we sought to know the environment in which the dental clinic should be inserted, as well as the target audience of the business. By carrying out a quantitative and qualitative research, the Google forms tool was used to obtain the results of the quantitative research, focused on the marketing scope, as well as information was acquired through a marketing research carried out through secondary data, for qualitative analysis.