Dark Dinner: design + comida na construção de uma experiência imersiva para o Halloween “Aura”

Abstract

This work explores the power present in food and in the act of eating as a social, cultural and performance tool, for the development of a dinner as an immersive experience based on the theme “Luz do Éter” (Light of Eter), presented by the Halloween party “Aura” in its 2019 edition. Derived from the party, the dinner as a food situation presented as the final result of this study, aims to place the consumer as the main actor of the narrative built to add value in experiencing the party. The addition of food to the dynamism of Design presented by this work, broadens the perspective of the profession in the service scenario and in the search for increasingly immersive consumption experiences, offering an event model that can be replicated, including for the promotion of other products and or services.