Uma análise interseccional do ser mulher(es) nas campanhas publicitárias da Secretaria das Mulheres e dos Direitos Humanos de Alagoas

Abstract

This work aims to understand how the presentation of women from Alagoas in the state media and reflect on whether the meanings produced by These media are in line with the realities experienced by women, taking into account the diverse multiplicities of social groups that may be gifts. In this way, advertising campaigns on Instagram from Municipal Secretariat for Women and Human Rights of Alagoas. So, this work was constructed from a feminist analysis, and around the concept of intersectionality from authors such as Carla Akotirene, Lelia Gonzalez and Leticia Nascimento, in order to understand the different ways of experiencing reality of being a woman(s) from Alagoas. Therefore, I followed the discussion with an emphasis on three main axes, each on a specific theme: 1) valorization of Alagoas culture; 2) Violence against women; 3) Gender and body Standards feminine. In general, the publications highlight some themes that require more attention from the State and public bodies as the issue seafood restaurants, women victims of violence and the transsexual population and transvestite. That is why it is essential to present women who are also break with cis-heteronormative gender standards and create policies public institutions that serve women from Alagoas in their diverse ways of to be.