Análise da competitividade da pedreira Brita Forte no setor de mineração

Abstract

The crushed stone mining sector assumes a fundamental position in the country's civil construction industry, mainly due to the fact that crushed stone is a necessary commodity for the production of concrete and paving of urban roads. Therefore, the robustness of this sector represents an important pillar for national economic development. In this scenario, the present work undertakes a detailed analysis of the competitiveness of a quarry inserted in this context, using Porter's Five Forces method. This methodology was configured as a tool that allowed highlighting the main competitiveness factors that permeate this market. To this end, a case study research strategy was adopted, making it possible to carry out interviews and apply questionnaires aimed at the directors and administrative team of the company under study. The objective was to obtain crucial information related to the competitiveness of the sector and to evaluate the quarry's performance in relation to previously identified competitiveness factors. From the analysis of this data, the ability to evaluate the performance of the activities examined emerged, categorizing them into zones of improvement, adequate and urgent action. In this way, it can be inferred that the company positions itself as a well-established and resilient enterprise in the market, despite the immediate need to design a more in-depth competitive strategy, aiming for greater differentiation in relation to other competitors in the same sector. Furthermore, it was also possible to conclude that the study enabled the identification of aspects considered deficient in areas important for customer satisfaction, representing a valuable opportunity for a possible performance superior to its rivals.