Criação da identidade visual do NIT/UFAL por uma perspectiva da narrativa visual

Abstract

The Technological Innovation Centers (NITs) were created aiming at the interaction between the Institution of Science and Technology (ICT), in which is associated, with the business and government environment, aiming at technology transfer, acting as an interlocutor, working besides the productive sector. As a way of disseminating research with technological applications, already duly registered with the INPI, websites have been developed by the institutions themselves, known as technological showcases, as a way of bringing university/company closer together. Using a design project methodology and analyzing more than 100 innovation centers in the country, it was observed that an important tool is the creation of a visual identity. The development of the visual identity, linked to the technological showcase, allows for greater visibility and dissemination of the technologies generated in public institutions. Despite the institutions' concern with the originality of the visual identity of the NITs, approximately 60% did not request protection from the INPI, including the UFAL, although one of the goals of the NIT is the protection of intellectual property. The purpose of this work was to create the brand, the importance of its use for the NIT, and its registration, for the protection of intellectual property, was also discussed. The following tasks were carried out: search for the marks of the Science and Technology Institutions and the existence or not of registration with the INPI; survey among UFAL passers-by to verify knowledge of the existence of the NIT and its activity; survey of the UFAL brand manual, aiming to maintain an identity that does not conflict with the institution's brand manual; search for cultural and historical symbols to represent the city of Maceió; and, a bibliographic search focused on innovation, NITs, and brand design. Based on this study, an visual identity was created for NIT/UFAL, which reflects the core values of innovation and its mission, linked to the characteristics of Alagoas culture.