Recrutamento online: o caso de um grupo industrial do setor de limpeza e higiene pessoal de Pernambuco

Abstract

The aim of this study was to investigate online recruitment in an industrial group in the cleaning and personal hygiene sector in Pernambuco. Although the use of online recruitment is a trend, little has been published on the subject, and like any other type of recruitment it has its potential and limitations, so it was necessary to broaden the discussion. This is a qualitative exploratory study, based on two avenues of investigation, the first bibliographical, using books and scientific articles, and the second field research, using interviews and a questionnaire. The literature review, together with the analysis of the data collected through the answers to the questionnaire and the initial interview, made it possible to understand how the online recruitment process takes place in an industrial group in the cleaning and personal hygiene sector in Pernambuco. It was concluded that although online recruitment is not the only means used by the group in its R&S processes, it was considered to be the most efficient, as it is quick and agile and facilitates the process of keeping information on candidates. It was also concluded that the company uses the Gupy platform, which according to the manager, compared to other platforms, was the one that best met the company's needs, due to the support it provides, the indicators and the agility of the processes. The study sought to contribute to a better academic understanding of recruitment in the online format as well as contribute theoretically to the area of human resources.