Estudo de viabilidade para investimento e construção de uma escola renomada na cidade da Barra de São Miguel

Abstract

The research has as main and general objective to provide the analysis of a market viability in order to understand the need of the region to accept a high standard educational enterprise in the city of Barra de São Miguel. Thus needing to understand which aspects induce the consumer to move to the city in question, in addition to realizing what the needs of this possible customer are. The research took place using 385 questionnaires (based on 95% confidence and 5% sampling error) in a quantitative way, which is a classification of the scientific method that uses different statistical techniques to quantify opinions and information for a given study, with 13 open and closed questions in the Barra de São Miguel region. In this way, the present work aims to better understand the consumer behavior located in Barra de São Miguel - AL and surroundings, in order to understand their needs and their living standards so that coupled with an educational investment, it could bring as many returns for investors as for the population of the city. Consumer behavior is nothing more than studying when, why, how and where people decide to buy a product or not. Combining holistic marketing, which would involve all parts of the organization as well as the target audience (natives and surroundings) so that the Project could be successful. The main reason for the project not to become viable is that the main motivation for the population to go and live in Barra de São Miguel is leisure, being thus composed of retired people who are already in a situation of rest, in which they no longer have children small ones who would use the structure, or the greater composition of residents in the region, who are on a low monthly income, thus having no conditions or expectations for using the service in question.