Gestão da memória gerencial da Bienal do Livro de Alagoas: um estudo de caso

Abstract

The Alagoas Book Biennial is an initiative of the Federal University of Alagoas (Ufal), organised through its publishing house (Edufal). Consolidated over the years as the largest cultural event in the State, the Alagoas Book Biennial is the only one promoted by a public Higher Education Institution (IES) in Brazil and offers totally free activities. However, despite its size and importance for Alagoas, it is noted that there are gaps in relation to the preservation and dissemination of information about the initiative, implying difficulties in performance by the event‟s production team and leading to the following question: how is the management memory of the Alagoas Book Biennial managed? This research consists of a case study of a qualitative and exploratory nature, carried out through interviews based on a semi-structured script of questions. Technical reports from various editions of the event were also consulted. The data obtained were treated using Bardin‟s (2011) content analysis. As a result, it was found that the lack of systematisation of records on the organisation of the Alagoas Book Biennial compromises the performance of professionals involved in its realisation with regard to situations experienced and difficulties encountered and remedied. Based on the diagnosis, a Technical-Technological Product (PTT) was prepared, consisting of a Draft Procedure, seeking to provide tools for action and repertoire for the event‟s production and execution team. This study aims to contribute to other discussions and research on the institutionalisation of memory management of events proposed and held by Ufal – and why not by other IES in Brazil – not only the Alagoas Book Biennial, given the importance of these events for the University and for society as a whole.