Perfil setorial da economia criativa em Alagoas

Abstract

The present work consists of a survey of data, based on a bibliographic review, on the sectoral profile of the creative economy in the state of Alagoas. The purpose of this research was to verify, from a mapping of the companies that operate in this sector, the investments, evolutions and processes of this market niche in that State. The methodology adopted was an exploratory and qualitative study based on the analysis in the cataloging document of companies classified in the Creative Economy sector in Alagoas by SEBRAE in 2021, whose portfolio presents 15 companies and their respective projects. The instrument used for data collection was divided into: profiles of enterprises and entrepreneurs; knowledge about the creative economy sector; entrepreneurs' experiences and business influences; starting and leveraging business in the creative economy sector; manpower needed by the creative economy sector and, finally; feedback from creative economy entrepreneurs. The results showed that the creative economy in Alagoas has sought space adaptations, with transitions to digital models, and that there are many challenges to be overcome from the implementation of targeted public policies, above all, in the audiovisual area, design, fashion, digital and cultural expressions.