Os impactos econômicos das redes sociais para as lojas de Santana do Ipanema - AL

Abstract

The present work deals with the impact that social networks cause in stores in Santana do Ipanema-AL. Information and communication technologies have undergone several transformations in the last decades, reaching society, mainly with internet access, considering that half of the Brazilian population is already connected. The possibility of relating in a digital world becomes essential for several daily activities, including commerce. Virtual stores have a certain impact on the population due to their quick and effective way of shopping, with promotions and methods to attract the attention of the customer. Based on this, a survey was carried out with ten companies in the city, separated by mixed pairs, to estimate part of the trade that uses social networks to improve the on-site store, observing the impacts caused by the use of these digital tools.