A relação entre o ambiente e as cores em restaurantes de Maceió: do comportamento humano e seus aspectos culturais e simbólicos

Abstract

The usage of colors in restaurant projects must be directly related to the way the colors psychologically influence human beings, in the physical sphere as well as in the emotional sphere. It is known that in architectural, interior and design projects of restaurants, colors are chosen based on the objective the company has as focus. Thus, the goal of this work was to address how the colors, in their stronger and more vibrant tones, psychologically influence humans. From this, it is discussed about the psychological influence of colors and the sentiments they exert over humans, having as scope of analysis its application on restaurants in Maceió, Brazil, given the wide array of colors and their impact on architecture. Although aware of this challenge, which we do not intend to exhaust the subject, it is intended to identify how is the usage of colors according to the psychology of colors, analyzing how the architect defines the color palette for architectural projects and deepen the importance of colors in ambiance in an interior project, considering its cultural and symbolic aspects. Given that we have a culture of vibrant colors, it is worth questioning why it is not represented on our buildings.(?)