A perspectiva da VBR e do VRIO a partir da gestora de um clube de futebol nordestino

Abstract

This study’s objective is to relate the Resource-Based View (RBV) characteristics and the VRIO model within a soccer club. It is based on alayzing the organizational structure and the use of the club’s resources from the perspective off female management. The theoretical foundation was based on the two themes, which seek to understand how the organization can strategically use its resources to achieve a competitive advantage, maintaining its characteristics differentiated from its competitors. In the methodology, in addition to the bibliographical research, the manager of the studied club was interviewed and, as a result, it was possible to design a chart containing the characterization of the VBR and VRIO model and the data collected, showing that the club presentes most of the aspects considered. Although the object of this study is still underexplored then, it contributes to researchers seeking to study more topics related to team resources, intending to help sports managers use the strategically to gain na Advantage over rivals, discussing topics realted to management, debating about the presence of women in soccer clubs and sports in general.