Redesign de marca gráfica para loja e bar de vinhos

Abstract

Local commerce was one of the most affected after the beginning of the Covid-19 pandemic in Brazil in March 2020. The event made many small local entrepreneurs' businesses become more aware of their presence in the digital and physical world in a way that is more impactful, coherent and connected with your audience. All these features could be related to a good result of a visual identity project executed by a designer. Making the brand remembered and seen by its audience according to the characteristics planned for the business can be a big game-changer for entrepreneurs. However, to accomplish those things, when it comes to brands with an existing logo, executed without proper studies and design methodologies, it has to be considered a redesign process to deliver what is desired by the entrepreneurs running the business. And this is the proposal of the present case study on the Alagoas wine store and bar, Terruá. Through the methodology applied for the development of a visual identity project, a redesign was proposed for the company. The methodology used in the present work included the stages of Problematization, Conception, and Specification. The graphic and visual development of the project was accompanied by the Terruá team from the Briefing part to the digital mockup specification of packaging applications at the end. As a final result, a visual identity guide was developed with the redesign of the brand and its respective specifications that match what is expected for the new business phase.