Diretrizes para projeto de embalagem artesanal: sabonete de própolis vermelha e mel da cidade de Coqueiro Seco – AL

Abstract

It is through packaging that the first contact between product and consumer occurs, and its importance has been increasingly discussed, as it is affecting consumption habits around the world, especially when it comes to its environmental impacts. Most handcrafted items do not have proper packaging for protection, transportation, or even to promote them. Thus, it starts to act as a packaging designer. This professional must develop a communication between the product and the consumer, valuing and promoting regional values through its presentation. In the municipality of Coqueiro Seco there are several handicraft activities, however, the production of handmade red propolis soaps has been growing, as this input is now certified with Geographical Indication (GI), being recognized internationally. Therefore, the objective of this work is to develop guidelines for the design of packaging for artisanal red propolis soap in Coqueiro Seco through analysis, using different tools and methods. A hybrid methodology composed by the UAM method and also with the Seragini process was used, which allowed the development of some guidelines related to the shape and model of the packaging, graphic and formal development, respectively. To complete the study parameters, the following techniques and tools were applied: field research with the artisan and the beekeeper, briefing, marketing checklist; market analysis (parametric); formal and aesthetic analysis; function analysis; graphic analysis; analysis of materials; SWOT analysis. Thus, the necessary guidelines for the elaboration of a package for the Coqueiro Seco handmade soap were set. However, for the development of the packaging there is a need to continue this project so that concepts and prototypes are developed and for their validation.