Dona Deia: construção de identidade visual para o projeto de extensão da Escola Técnica de Artes

Abstract

This current work is setted in the field of Graphical Design, having as a proposal the development of a visual identity and the creation of a VIM (Visual Identity Manual) for the extension project of cut, seam and modeling of the Technical School of Arts from Federal University of Alagoas, named Dona Deia by the teacher Msc. Andrea Cavalcante. The development of the project was guided by the Péon design methodology (2009) that assists in the detailing of steps to be followed by the designer, making his work easier and allowing him to progress at the graphical project and Gestalt laws, where the art merges at the principle of the form pregnancy. The solution finds translates a strong, modern and young identity, resulting in a stronger brand, connected with the determined purposes during the proccess. Thus validating the Péon methodology, that proposes more practical steps approaching the process with the interested person, as clients, investors, partners, among others, creating a greater connection with its target audience and allowing that the brand evolves at the market.