Demanda por ingressos do futebol no Brasil - uma análise do Campeonato Brasileiro da Série B para o ano de 2018

Abstract

Analyzing the structural changes in the management of Brazilian football today and the reality of the main Alagoas clubs on the national scene, the present work, through a framework of economic literature and the economics of football, this work seeks to analyse the factors that lead Brazilian fans to demand tickets, for matches in the Campeonato Brasileiro Série B 2018, which was attended by two clubs from Alagoas. The first method used was descriptive statistics, to identify how the sample behaved and the second was the use of econometrics through estimations by the Ordinary Least Squares (OLS) method, using as dependent variables the Paying Public and the gross income. The models estimated for these variables identified a strong demand from fans for games when the home club is in a good position in the leaderboard, as well as they tend to look more for games in which their club competes with a rival from the same state. In addition, the work identified that the audience in the stadium and income from the games tend to be greater when the population and the capacity of the stadiums are greater, when the game time is in the afternoon shift and when the championship reaches its final stretch. Finally, the stipulation of the ticket price proved to be very important, because in the study it was made explicit that an increase in the price tends to increase stadium public income and at the same time decrease the public, being extremely necessary the identification of the equilibrium price by the clubs, for better maximizing revenue and the number of people in the stadium.