“This is me trying” : performance, mídia e política no “amadurecimento” de Taylor Swif

Abstract

The purpose of this work is to analyze the media figure of an artist who is subject to numerous internal and external changes, responsible for transforming her and in some cases, putting her public legitimacy at risk. Throughout the research, some of these factors are raised. These are presented as: performance, musical genre and place of origin, the age range in which the artist began her public journey, her works, media approach, socio-political circumstances, and, finally, the perspective of society. Taylor Swift is presented as an objectof study for important analysis, because all these factors listed, are strongly connected to her media trajectory. It is also important to consider the period in which all of these took place in his career, thus creating a propitious narrative to be analyzed and demystified. The socio-political issue emerges as one of the major impacting points of the study, as it is directlyrelated to the different facets and general direction of Swift's trajectory. Besides, the way the artist presents questions about personal evolution and social experiences as characteristics inherent to her work also bring an interesting perspective to this study. Understanding the general context and some specific scenarios of her confessional production, in addition to her media trajectory outside of them, the “maturation” aspect appears as the great guiding thread of the research. This investigates how the arrival to physical and mainly intellectual maturity, becomes a specific factor that represents a symbolism in the risk to the relevance of an artist. Taking into account mainly the fact that the artist is characterized within the precepts of what society understands as female gender.