Plano de negócio com o objetivo de analisar a viabilidade de empreendimento de uma sorveteria no município de Maceió/AL, no bairro da Santa Lúcia

Abstract

The present study has as its theme the elaboration of a business plan for the opening of an ice cream parlor in the city of Maceió/AL, more specifically in the Santa Lúcia district. Being a work that aims to be relevant to young people and others interested in the area of entrepreneurship in the State of Alagoas. Based on project planning as the main tool for identifying the feasibility of its execution. Therefore, using analysis tools that aim to make clear all the points to be considered in the implementation of a business, identifying the strengths and weaknesses of the enterprise so that it can later be considered and defined whether or not the investment to be made is viable. This feasibility is defined after several analyzes mentioning financial indicators, taxes to be paid, profitability index, profitability index and return on investment, payback, marketing strategies, competition, among others. It is possible to conclude that the business is partially financially viable, but with potential for sales expansion and growth.