Influência das mídias sociais e do marketing digital no poder de compra dos universitários da FEAC – UFAL

Abstract

This article seeks, from a descriptive opinion survey, to identify and understand how social networks and digital marketing influence the purchasing power of university students today. This means of communication is evolving more and more, as evidenced in the article that users share information more intensely and value the company's service both in person and online. Finally, it is noted that companies' attitudes are essential to change their relationship with the customer and increase their engagement on social media platforms, creating a means of managing the customer experience with the organization, creating an interconnection between the communication channels thus, social media and digital marketing appear as beneficial alternatives that are nowadays essential to boost sales.