Gestão da inovação: um estudo de caso das micro e pequenas empresas industriais em alagoas

Abstract

Innovation and its management are becoming a widely discussed topic in the industrial sector, especially for those who intend to differentiate themselves and become more competitive in the market. The systematization of routines and tools aimed at the practice of innovation - demonstrate an indispensable role for the optimization of internal processes and the performance of managers and employees in the company. In this sense, the study was developed with the purpose of evaluating innovation management in micro and small industrial companies in Alagoas. On the occasion, 19 companies from different industrial segments of the State were studied. Thus, the diagnosis of the innovation management methodology of the Euvaldo Lodi –IEL Institute was applied. In order to cooperate with strategic, intelligent and innovative decisions that allow the competitive differential in the face of the competition, the diagnosis allows a more efficient way, based on the knowledge of the scenario in which your company finds itself, to plan with mapped actions and control the results, in a continuous and formalized way. As a characterization of the study, applied research was used, regarding the exploratory and descriptive objectives, complemented with a qualitative-quantitative approach. The companies were analyzed by means of diagnostics, and those that joined the project “Innovation management for micro and small industrial companies” were selected. In order to corroborate the data, the non-parametric analysis DEA - Data Envelopment Analysis was also used in order to measure the degree of efficiency of the companies surveyed. In general, the results demonstrate an optimization of maturity after participation in the project, through the evolution in moments T0 and T1, before and after participation in the project, respectively. A great difficulty encountered was due to the plastering of some companies on the theme of innovation, however it was possible for the entrepreneurs themselves to discover the agreement of the benefits and results generated from the innovation, through the use of innovative techniques within the company, changing to new ones. conducts, learning and maturing in the environment. Finally, the study will contribute to the decision of future projects and advances in innovation in Industry in Alagoas, reformulating mechanisms that boost the state's industrial innovative potential.