A construção imagética da Região Nordeste

Abstract

This work seeks to analyze how the construction of Northeastern identity takes place, in a society in which the social image of the Northeast Region is commonly linked to the picture of drought, poverty, misery and hunger as if, in fact, it was an immutable fact. Portrait constructed from a hypothetical image about the region, where the authors are unaware of the semi-arid reality, because they imagine that the Northeast is only aridity. As a consequence of this stereotype, the media, be it literary, journalistic or television, appropriate caricatures and folkloric characters, determining in their constructions that this is the real representation of the Northeast, through a repetitive, coarse and stereotyped discourse. The theoretical discussions were based on the participation of thinkers who study the history and (re) construction of the Region, such as Manoel Correia de Andrade (1993, 2001), Durval Muniz de Albuquerque Jr. (2007, 2011), Roberto Malvezzi (2007), Francisco de Oliveira (1991), Celso Furtado (1959), among other theorists who somehow contributed to this work, helping to show the power relations that politics, from a governmental perspective, cause economic and social population residing in the Semi-Arid. Given that the public policies employed since the 1930s have benefited almost exclusively the social elite, and thus do not effectively contribute to alleviating the problems of the majority of the population which is further undermined by the effects of policy mismanagement public policies. Thus, inequalities arising from the political-administrative problematic point to the social differences between Brazilian regions that justify the creation of caricature stereotypes of the Northeastern population, especially those living in the semi-arid region, and thus contributes to territorial xenophobia.