Circuito Penedo de Cinema: Construção da Identidade Visual da Edição de 2017 (Relatório de atividade)

Abstract

The Penedo de Cinema Circuit is the biggest audiovisual event in Alagoas, and it was born from the union of a contemporary university exhibition event with the rescue of a historic event. In this work, the history and application of the visual identity of the 2017 edition of the Circuit is recorded, created to give greater connection between the public and the city and the event itself. For this, the following were carried out: literature review, internet research on the themes and symbologies of the brands, interviews with those responsible for communication activities, visits to external communication networks of the studied event, in addition to information from the author himself, who was part of the team event communication during the period analyzed. As a result, a memory of the 2017 visual identity of the Penedo de Cinema Circuit was created.