Gestão de projetos em design: proposição e discussões sobre a metodologia e ferramentas para briefing no desenvolvimento de projetos de identidade visual

Abstract

The briefing is the first stage of a design Project, this initial step collects all the necessary information to start Project. The main objective of this study is to analyze the process and its development, based on visual identity projects developed by Batuque, a junior design company at the Federal University of Alagoas. The work also seeks to identify recurring failures and difficultes throughout the execution of these projects. The Junior Enterprise Movement is na environment of experimentation and business management within the academic environment, in which the knowledge of the course is put into practice while still in the graduation, under the guidance of professors. The Project proposed a selection of visual identity projects based on their performance to be analyzed from the briefing and deployment, seeking to find the recurrence of actions that caused problems throughout their execution. In view of the results obtained, methodology proposals, integration, actions and customer support material were drawn up as improvement guidelines.