A influência do marketing em bibliotecas universitárias de faculdades particulares: um estudo na Biblioteca Central do Cesmac

Abstract

Marketing is an important tool for publicizing the services of a Library. Aiming to analyze the marketing strategies in the CESMAC Libraries network. Identify the strategies and map the marketing process used to attract users to the aforementioned Library network. This research is exploratory and qualitative, to which data collection was applied a questionnaire with the management and users who attend the information unit. When analyzing the results, it became evident that the CESMAC Library was willing to educate its users. In short, the research shows that the Library needs to implement marketing strategies in a teaching and learning environment linked to information.