Análise da imagem institucional da Polícia Militar de Alagoas: o olhar do profissional de relações públicas sobre as ações sociais da Polícia Militar em Alagoas e o relacionamento entre Polícia Militar e a sociedade.

Abstract

The relationship of the Military Police (PM) of Alagoas with the community is the central theme of this work. The institution has activities that seek to bring the population closer to the corporation and the corporation's effort to train military personnel more concerned with the social side. And the work seeks, through a case study, to analyze the elaborated actions. The study of government communication was used for research, authors with knowledge in the area of security such as Muniz and Leonardo Freire and references from the state government itself, authors in the area of communication with Jorge Duarte and Cínthia Carvalho to have the public relations professional as a partner as a reference. in this mission to maintain a good relationship between police and community. Public relations has the necessary knowledge for this task, and knows how to manage and even predict the crises that may arise and compromise the image of this corporation, according to the studies presented in this work. The final objective, through an analysis of the relationship problems between the military police and the community, which can hinder efficient criminal prevention, or even serve as an obstacle. What would cause disbelief, distrust, fear, apathy of the population towards this institution, a list of feelings that, known and detected, can result in the development of adequate preventive policies.