Roadmap de inovação aplicado ao sistema SEBRAE: um estudo de maturidade e prospecção do modelo de negócio do SEBRAE/AL

Abstract

In the organizational scenario, the pursuit of excellence represents an instrument for promoting business competitiveness. For the National Quality Foundation (FNQ), excellence generates value and results for all stakeholders. This work presents as its central theme the Sebrae business model. It aims to analyze the maturity of Sebrae in Alagoas in light of innovation and prospect its business model to establish strategies, guidelines, and processes that can guide the organization in a competitive and innovative way. The methodology adopted was the case study. Thus, this project investigated the FNQ's assisted self-assessment reports of the Sebrae Management Excellence Program from 2017 to 2019. The results of the analyzed reports presented, respectively in 2017, 2018, and 2019, on a scale from 0 to 1000 points, towards management excellence, according to the FNQ Management Excellence Model, 529, 477, and 582 points, demonstrating a long path for Sebrae in Alagoas to achieve excellent results. This work points out ways for the organization to make decisions and redirect processes, products, and services to become a more innovative and more efficient business model through the proposal of an innovation roadmap for the Sebrae business model. This roadmap will allow the organization to implement new innovation management processes and apply this model throughout the Sebrae System, which can be replicated to similar organizations.