O paradoxo das mídias: como as propensões do interlocutor alteram o sentido da mensagem

Abstract

The following work analyzed the perception of news bias in the tension between the media and the interlocutor, examining how the pre-established beliefs of party groups can interfere in the full understanding of the content conveyed. The topic stood out in 2018, when Chris Wylie, at the time data scientist at Cambridge Analytica, went public to denounce that the 2016 US elections were won by non-republican methods, exploiting bubble filters, fake news, and various weaknesses of human cognition. To better understand the issue, this work started from a biological perspective to clarify how evolution has shaped human behavior over the generations, emphasizing disorders generated by cognitive dissonance, followed by extensive research on the Hostile Media Phenomenon, where topics such as bubble filters and fake news have been deepened, and the implications of this problem for journalism and public opinion. The objective, therefore, was to give the reader a broader view of the effects of partisanship on the individual, society, and journalism as a news institution. For this, a low-sampling case study, at the end of the work, brought some answers – and several other questions, given the inherent limitations of a monograph work – about this phenomenon in a scenario much closer to the Brazilian reality.