A consultoria empresarial como instrumento de gestão financeira nas micro e pequenas empresas no município de Santana do Ipanema - AL

Abstract

The general panorama of the business consulting market in Brazil is one of growth, as well as the demand of managers for useful tools to assist them in the financial management of the business. This study aimed to identify which business consulting services are used by micro and small companies in the municipality of Santana do Ipanema in the performance of financial management activities. To achieve the research objective, the survey method was used, through the application of a questionnaire to 30 micro and small companies in the city, 16 questions were asked, open, closed and mixed, and was divided into three parts, containing the general information of the interviewee, of the enterprise, and related to the use of business consultancy in financial management. Through this study, it became evident that many micro and small companies do not know and do not use the tools provided by business consultancy, and those that do are limited to the control of accounts payable, receivable and inventory. The results also showed that EPPs are the ones that most make use of the instruments that provide financial control for companies and that are decisive for keeping them organized, structured and well informed.