A aplicação do modelo canvas como ferramenta de gestão estratégica: o caso da Clínica Realce Saúde

Abstract

Efficient management is one of the main challenges faced by dental professionals, especially those who decide to open their own clinics or practices. Despite the importance of clinical excellence, the success of a dental business also depends on administrative skills, which are often overlooked in university training and in daily practice. Methodologically, this study adopts a qualitative, exploratory, and descriptive approach, aiming to understand and analyze the application of the Canvas Model as a strategic management tool in a clinic located in Maceió, Brazil. The model proved effective in providing an integrated view of the business, contributing to resource alignment, target audience identification, value proposition redesign, and improvement of communication channels. The results show that the Canvas Model can help dentists align their technical expertise with efficient management practices, fostering business growth and sustainability. Furthermore, the study highlights a lack of research focused on management within the field of Dentistry, suggesting the need for further academic investigations on the topic.