Crises de comunicação no contexto digital: análise da influência de crimes cibernéticos na imagem da Equatorial Alagoas, Banco Itaú e Serasa Experian

Abstract

This undergraduate thesis investigates the methodological procedures and regulatory practices employed in addressing cyber crises within organizations, with an emphasis on the implications for corporate reputation and public trust. The theoretical framework is based on authors such as Margarida Kunsch, José Forni, Jorge Duarte, and Carolina Frazon Terra, who highlight the importance of strategic organizational communication, reputation management, and stakeholder engagement in crisis contexts. In a scenario marked by intense digitalization and a growing incidence of cybercrimes, cybersecurity emerges as an essential pillar for organizational sustainability, especially in light of the General Data Protection Law (LGPD). The study also draws on legal scholars such as Gabriela Bandeira, Vitelino Brustolin, and Siderly Almeida, who discuss the legal frameworks of data protection and the challenges posed by cybercrime legislation. Using a qualitative approach, the study analyzes practical cases of digital crisis management, aiming to understand communication strategies and identify critical aspects of information security policies in the contemporary organizational context.