Análise dos websites de mestrados profissionais em ensino na saúde do Brasil diretrizes para atualização

Abstract

The growing demand for specialized qualifications and technological evolution have driven significant changes in the educational and institutional environment. The professional master's degree appears as a strategic alternative to train professionals, promoting innovation, technology and entrepreneurship in various sectors. At the same time, digital transformation highlights the importance of modernizing institutional websites, ensuring efficient communication and improved interaction with different audiences. The study aimed to analyze the identity, structural characteristics and purposes of the Professional Masters in Health Education in Brazil, and to propose the modernization of the website of the Professional Masters in Health Education (MPES) of the Faculty of Medicine (FAMED/UFAL). The proposal aims to create an intuitive, responsive and interactive platform that improves the user experience, facilitates access to information, strengthens the visibility of the program and optimizes communication with its stakeholders. This is a systematic documentary research, using data from the Sucupira Platform (CAPES/MEC), based on websites registered on the Sucupira Platform institutional websites. The sample was selected according to criteria of relevance to the field of Health Education. The methodology included descriptive and exploratory analysis, with data collection carried out through a systematic approach to the institutions' websites.The analysis followed steps of categorization and interpretation, culminating in the preparation of a report with trends and implications to propose improvements to the digital platform of a professional master's program. The analysis of 20 Professional Master's Degrees in Health Education in Brazil, using Krippendorff's content analysis technique, identified seven central categories: 1) Program Structure, 2) Selection Process, 3) Faculty, 4) Academic Productions, 5) Documentation and Standards, 6) Communication and Interaction and 7) Others, with emphasis on the program structure and academic productions. The results also provided support for updating the website of a professional master's degree, prioritizing improvements in design, content, functionalities and usability of the MPES website. The analysis of postgraduate programs revealed a strong emphasis on the structuring of websites, highlighting transparency and academic excellence. The prioritization of scientific production and dissemination of information reflects the commitment to academic activity. This research generated a scientific article and an educational product: (1) Analysis of the websites of professional master's degrees in health education in Brazil: Guidelines for updating; and (2) Proposal for Modernization and Optimization of the Website of a Professional Master's Degree: An Educational Portal of Excellence. The results of this research are relevant to the academic world, as they contribute to expanding knowledge about Professional Master's programs, in addition to substantiating the need to modernize the institutional website. Revamping the digital platform is essential to optimize the user experience, strengthen the program's visibility and enhance the recruitment of new candidates.