A influência das plataformas de Streaming na teledramaturgia brasileira

Abstract

This study analyzes the transformations in Brazilian television drama caused by the rise of streaming platforms, with a focus on TV Globo's response. Based on Henry Jenkins’ concept of convergence culture, it explores how traditional and digital media merge in the production and consumption of soap operas. Through bibliographic research and content analysis, the work examines changes in narrative, format, and distribution, especially after the launch of Globoplay. It also addresses the cultural, economic, and social impact of telenovelas and how their adaptation to streaming reflects new consumer behaviors and market strategies. The study concludes that, despite technological shifts, telenovelas remain a central element of Brazil’s media identity.