A comunicação digital em Maceió-AL: observações na disseminação de informações na página “Maceió Ordinário”

Abstract

Currently with 1.1 million followers on its main profile on the social network Instagram, Maceió Ordinário began its journey in 2011 with a publication made by Diogo de Moreira Moraes Alves on the social network Twitter, currently named X, with the aim of addressing everyday life in Maceió in an irreverent way. This paper describes the trajectory of the Maceió Ordinário page and the performance of the Public Relations professional in the production of content for the page's profiles, on the social networks of Instagram, Facebook and TikTok through a qualitative approach, materialized through systematic and detailed observations of activities carried out in the period from July 2019 to May 2025. The page managed by Diogo de Moreira Moraes Alves, also popularly known as Diogo Ordinário, has an identity marked by humor and informative content relevant to the state of Alagoas and its municipalities, with a greater focus on the capital Maceió, which is its largest field of followers and a great disseminator of news information from the capital of Alagoas. One of the main sources of connection between content producers and consumers in Alagoas, the Maceió Ordinário page makes publications go viral through its brand that unites local production and culture, gaining a reference space for digital content with the public of Alagoas, which earned it the award with an outstanding honor in Alagoas communication, the Senator Arnon de Melo Commendation at the City Council of Maceió - AL.