Adoção de tecnologias da informação e transformação digital no contexto de pequenos negócios de base agroecológica em Alagoas

Abstract

Information and Communication Technologies (ICTs) are adopted in various contexts, playing an increasingly crucial role in business management. This shift is also evident in small enterprises within agroecology, where digital interconnection between producers and consumers is continuously growing, reinforcing the need for ICTs. In this context, the theoretical-empirical study had a qualitative nature, conducted through interviews with semi-structured scripts with small agroecological producers from three Agroecological Fairs in Maceió, AL. The results showed that, even though small producers perceive an invasion of the online world into real-life spheres, they are adapting to digital transformations, leveraging the opportunities offered by internet access and mobile devices. This is evident through the adoption of strategies such as promotion through social networks, conducting banking transactions and internal communication via apps, and exploring online search platforms. However, it is clear that there are challenges in digital accessibility, influenced by the educational level and age group of the interviewees. Additionally, basic limitations, such as the lack of access to quality transportation, are also observed. This study encourages reflection on the relevance of adopting ICT tools sustainably in the management of the organizations in question.