Análise dos indicadores econômicos e financeiros das lojas Renner S. A. e Marisa Lojas S. A. nos anos de 2018 a 2020

Abstract

This paper aims to carry out a comparative analysis of the financial statements between the companies Lojas Renner SA. and Marisa Lojas SA in the years 2018, 2019 and 2020, classified in the clothing segment, verifying the economic and financial performance of the companies and calculating indicators of liquidity profitability indicators and capital structure indicators, extracting information from the BM&F BOVESPA website. The impact of the pandemic on the retail sector was also analyzed, as they were surprised with the closure of all their physical stores having to adapt to market changes. The methodology used is the bibliographic and documental procedure, since the structure of the research was formed through research in books, scientific articles, and real documents of the companies, while the approach was quantitative, as it used numbers to gather information and opinions. It was found, after the analysis, it was found that Lojas Renner S.A. presented positive results that reflect a satisfactory financial situation, managing to rank as the strongest brand in Brazil, while Marisa Lojas S.A. showed decreasing results, demonstrating an unfavorable financial situation.