Desempenho econômico das empresas líderes do setor varejistas no Brasil: uma análise empírica

Abstract

The main objective of this work is to carry out an empirical analysis of the results and economic-financial performances of the largest Brazilian retail companies in the year 2023, but using data since 2018 as a reference. The Study focuses precisely on the institutional groups Carrefour, Assaí Atacadista, Magazine Luiza, Casas Bahia and Raia Drogasil, whose companies are well-known in the Brazilian retail market. The study was carried out based on relevant and representative data, such as valuation indicators, debt, profitability, economic performance, and profit. The analysis seeks to measure circumstances such as macroeconomic factors, effects of the COVID-19 pandemic, fluctuations in the inflation rate and changes in the behavioral model of the consumer market, which specifically reflected in the financial performance of these companies. The methodology used was predominantly quantitative. The survey of companies' financial data was captured through reports published by institutions and data websites with extreme relevance and credibility in the market, as well as references taken from books, magazines and renowned sources in the economic area. Furthermore, this study also seeks to identify the main challenges and how companies position themselves by adopting strategies to maintain their leadership and dominance in their segment, contributing to the stability and understanding of the Brazilian retail market